In this episode, The Fabricator's editor-in-chief Dan Davis provides invaluable insights on leveraging technology to drive growth for metal fabrication leaders. He draws apt analogies like Oreo's product innovations and personalized banking to demonstrate how smart investments in production and marketing technologies enable manufacturers to expand revenues. Dan highlights automation, robotics, and collaborative bots as key investments on the production side. He advocates personalized outreach shaped by AI and modern digital tactics for sales and marketing. Like financial firms once did, manufacturers now can democratize technologies to level the playing field. Companies can gain control and cultivate the specialized book of business they desire by taking a strategic approach, properly segmenting, and personalizing outreach. Tune in to glean more tactics to deploy the latest technologies and catapult your fabrication organization ahead of the competition in this Practical CMO episode, "Tech Enables Metal Fab Segment Growth."
About Dan Davis:
Dan Davis is editor-in-chief of The Fabricator, the industry's most widely circulated metal fabricating magazine, and its sister publications, The Tube & Pipe Journal and The Welder. He has been with the publications since April 2002. He has written about U.S. manufacturing trends and issues for more than 30 years.