The Practical CMO

This is a continuation of the conversation with Bob Lambert of Samurai Business Group, LLC. We pick up with Bob talking about the reasons poor alignment happens. He says there must be three things in place:
Understanding the goal - a clear view of your future.
Getting a strategy alignment supporting that goal
Understanding and accepting the role each person plays to get there.
https://thepracticalcmo.com/ep10-core-reason…es-and-marketing/

The dual challenges to both understanding the differences between Sales and Marketing and then align them for the benefit of your business don’t seem to be easy to resolve. For years, one of the most downloaded articles offered by Chief Outsiders has been the piece titled “What’s the Difference Between Sales and Marketing?”
https://thepracticalcmo.com/ep9-what-happens…when-they-do-not/

This program is the second of a two-part series where we explore the challenges and best practices in securing the investment capital required to continue growth. We’ve been exploring challenges and best practices from two stakeholder points of view: corporate CEOs and investors. In this podcast, we’re exploring the investor’s point of view. While capital availability is always a timely topic, it is perhaps even more timely today. As the economy recovers, having ready access to expansion capital to take advantage of economic tailwinds will be critical to many businesses.
https://thepracticalcmo.com/ep8-challenges-a…tors-perspective/

This program is part of a two-part series where we explore challenges and best practices in securing investment capital required to continue growth. I thought it would be interesting to explore these challenges and best practices from the perspective of two stakeholders: corporate CEOs and investors. While capital availability is always a timely topic, it is perhaps even more so today as accessing the capital required for business expansion post the current economic crisis will be critical to many businesses.
https://thepracticalcmo.com/ep7-challenges-a…ceos-perspective/

Many consider EOS®/Traction to be a best practice management discipline. Many small- and mid-sized businesses have adopted Traction to beef up their management processes as it provides a structured approach to aligning and prioritizing key initiatives and projects.
Traction only works when you have a mechanism for developing the required content. Traction implementation requires content like a one-page Marketing plan and a ten-year plan. Traction works best when paired with great content like that generated from planning approaches such as Horizon Growth, which is a best practice for planning your future revenue and profit streams.
https://thepracticalcmo.com/eos-and-traction…ontent-come-from/

Many consider EOS®/Traction to be a best practice management discipline. Many small- and mid-sized businesses have adopted Traction to beef up their management processes as it provides a structured approach to aligning and prioritizing key initiatives and projects.
As a process, Traction doesn’t have a mechanism for developing actual content. For example, Traction implementation requires content like a one-page marketing plan and a ten-year plan. Traction works best when paired with great content like that generated from planning approaches such as Horizon Growth, which is a best practice for planning your future revenue and profit streams.
https://thepracticalcmo.com/ep5-a-realistic-…or-your-business/

Ideal Customer Profiles are definitely a “Marketing buzz” term today, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs. an Ideal Customer Profile describes the characteristics of the best customer you want to acquire and maintain over time.
https://thepracticalcmo.com/ep4-finding-gran…ld-your-business/

What should you plan for if you are looking to add to or upgrade your Marketing or Sales management in 2020? What new challenges might you face as the talent pool changes? We'll address these key staffing questions:
How are expectations evolving for both companies and candidates, and are millennials really that different?
What will the labor market look like, overall, and what do best practices should you consider to recruit and retain staff effectively?
How will you find Marketing talent as Marketing continues to evolve and become more complex?
And what are the implications of the new role of “Chief Growth Officer?”
Join Isaac Cheifetz and me for a timely conversation—especially if staffing is on your 2020 agenda!
https://thepracticalcmo.com/ep3-four-best-pr…allenges-in-2020/