The Practical CMO

Two companies may take the same business processes or tools and adopt and implement them totally differently. Sometimes, there’s no “better or worse,” it’s more about making these tools and processes work best for you. 
Here’s an example. There are many ways small- and mid-sized businesses implement EOS/Traction management disciplines. Some use formal implementers, some contract with part-time integrators, and some try to do the whole thing themselves. Any of these approaches can work, as long as you embed the discipline into your ongoing management processes.
 
https://thepracticalcmo.com/ep12-outperform-…-your-management/

Even the smallest companies can be challenged by poor internal communications. Fortune- sized enterprises? Sure. But small- and mid-sized business? Yes, it happens too often in these businesses. You might ask how and why that can happen when you have an employee base of less than 200 and everyone works in the same facility. I asked that question after observing poor communications--and the negative effects of having a workforce which is not aligned--hurt business performance—over and over.
Today’s approach to the topic of “failure to communicate” will explore an innovative way to improve communications—focusing on building an “internal” network.
Additional resources referred to in this program can be found here.
https://thepracticalcmo.com/ep11-internal-ne…nication-success/

This is a continuation of the conversation with Bob Lambert of Samurai Business Group, LLC. We pick up with Bob talking about the reasons poor alignment happens. He says there must be three things in place:
Understanding the goal - a clear view of your future.
Getting a strategy alignment supporting that goal
Understanding and accepting the role each person plays to get there.
https://thepracticalcmo.com/ep10-core-reason…es-and-marketing/

The dual challenges to both understanding the differences between Sales and Marketing and then align them for the benefit of your business don’t seem to be easy to resolve. For years, one of the most downloaded articles offered by Chief Outsiders has been the piece titled “What’s the Difference Between Sales and Marketing?”
https://thepracticalcmo.com/ep9-what-happens…when-they-do-not/

This program is the second of a two-part series where we explore the challenges and best practices in securing the investment capital required to continue growth. We’ve been exploring challenges and best practices from two stakeholder points of view: corporate CEOs and investors. In this podcast, we’re exploring the investor’s point of view. While capital availability is always a timely topic, it is perhaps even more timely today. As the economy recovers, having ready access to expansion capital to take advantage of economic tailwinds will be critical to many businesses.
https://thepracticalcmo.com/ep8-challenges-a…tors-perspective/

This program is part of a two-part series where we explore challenges and best practices in securing investment capital required to continue growth. I thought it would be interesting to explore these challenges and best practices from the perspective of two stakeholders: corporate CEOs and investors. While capital availability is always a timely topic, it is perhaps even more so today as accessing the capital required for business expansion post the current economic crisis will be critical to many businesses.
https://thepracticalcmo.com/ep7-challenges-a…ceos-perspective/

Many consider EOS®/Traction to be a best practice management discipline. Many small- and mid-sized businesses have adopted Traction to beef up their management processes as it provides a structured approach to aligning and prioritizing key initiatives and projects.
Traction only works when you have a mechanism for developing the required content. Traction implementation requires content like a one-page Marketing plan and a ten-year plan. Traction works best when paired with great content like that generated from planning approaches such as Horizon Growth, which is a best practice for planning your future revenue and profit streams.
https://thepracticalcmo.com/eos-and-traction…ontent-come-from/

Many consider EOS®/Traction to be a best practice management discipline. Many small- and mid-sized businesses have adopted Traction to beef up their management processes as it provides a structured approach to aligning and prioritizing key initiatives and projects.
As a process, Traction doesn’t have a mechanism for developing actual content. For example, Traction implementation requires content like a one-page marketing plan and a ten-year plan. Traction works best when paired with great content like that generated from planning approaches such as Horizon Growth, which is a best practice for planning your future revenue and profit streams.
https://thepracticalcmo.com/ep5-a-realistic-…or-your-business/